SOCIAL MARKETING - ITS ETHICAL DIMENSIONS

被引：54

|

作者：

LACZNIAK, GR ^{[1
]}

LUSCH, RF ^{[1
]}

MURPHY, PE ^{[1
]}

机构：

[1] UNIV OKLAHOMA,NORMAN,OK 73069

来源：

JOURNAL OF MARKETING | 1979年 / 43卷 / 02期

关键词：

D O I：

10.2307/1250739

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：29 / 36

页数：8

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