ANALYSIS OF INFORMATION SYSTEMS FOR THE ENTERPRISES MARKETING ACTIVITIES MANAGEMENT

被引：0

作者：

Oleksandrivna, Natorina Alyona ^{[1
]}

机构：

[1] Donetsk Natl Univ Econ & Trade, Dept Informat Syst & Management Technol, Donetsk, Ukraine

来源：

MARKETING AND MANAGEMENT OF INNOVATIONS | 2014年 / 02期

关键词：

marketing activities; strategic management; automation; marketing information system; fat and oil industry;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

The article deals with the role of the computer information systems in the enterprise marketing activities strategic management, enterprises marketing management information systems. Tthe stages of the development system and launch of a new product into the market within its life cycle are analyzed, exemplified by fat and oil industry.

引用

页码：107 / 113

页数：7

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