THE EFFECT OF VERBAL AND PICTORIAL ADVERTISING STIMULI ON AESTHETIC, UTILITARIAN AND FAMILIARITY PERCEPTIONS

被引：98

|

作者：

HIRSCHMAN, EC

机构：

来源：

JOURNAL OF ADVERTISING | 1986年 / 15卷 / 02期

关键词：

D O I：

10.1080/00913367.1986.10673002

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：27 / 34

页数：8

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