THE MARKETING CHALLENGE - TOWARDS BEING PROFITABLE AND SOCIALLY RESPONSIBLE

被引：56

|

作者：

ABRATT, R ^{[1
]}

SACKS, D ^{[1
]}

机构：

[1] HARVARD UNIV,CAMBRIDGE,MA 02138

来源：

JOURNAL OF BUSINESS ETHICS | 1988年 / 7卷 / 07期

关键词：

D O I：

10.1007/BF00382596

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：497 / 507

页数：11

相关论文

共 50 条

[1] Socially responsible: Are they profitable?
Syed, Ali Murad
RESEARCH IN INTERNATIONAL BUSINESS AND FINANCE, 2017, 42 : 1504 - 1515
[2] PROFITABLE AND SOCIALLY RESPONSIBLE BANKING
KURUP, NP
ECONOMIC AND POLITICAL WEEKLY, 1994, 29 (34) : 2197 - 2197
[3] Is a portfolio of socially responsible firms profitable for investors?
Rehman, Mobeen Ur
Xuan-Vinh Vo
JOURNAL OF SUSTAINABLE FINANCE & INVESTMENT, 2020, 10 (02) : 191 - 212
[4] SOCIALLY RESPONSIBLE MARKETING, NEW TREND IN MARKETING
Musetescu, Adina
Nicolau, Irina
METALURGIA INTERNATIONAL, 2010, 15 : 66 - 70
[5] "Socially Responsible Marketing" To, With, and For Impoverished Populations
Santos, Nicholas J. C.
JOURNAL OF MACROMARKETING, 2022, 42 (04) : 567 - 571
[6] Is dual language marketing socially responsible?
Glassman, Myron
Glassman, Aaron
BUSINESS HORIZONS, 2017, 60 (04) : 565 - 572
[7] DETERMINANTS OF SOCIALLY RESPONSIBLE MARKETING DECISIONS
Loncaric, Dina
MANAGERIAL AND ENTREPRENEURIAL DEVELOPMENTS IN THE MEDITERRANEAN AREA, 2009, : 1053 - 1061
[8] Broadening the Definition of Socially Responsible Marketing
Ferrell, Linda
Ferrell, O. C.
JOURNAL OF MACROMARKETING, 2022, 42 (04) : 560 - 566
[9] Marketing Aspects of Socially Responsible Business
Grubor, Aleksandar
STRATEGIC MANAGEMENT, 2013, 18 (03): : 30 - 36
[10] Socially responsible, are they profitable? (vol 42, pg 1504, 2017)
Syed, Ali Murad
Jeffers, Esther
RESEARCH IN INTERNATIONAL BUSINESS AND FINANCE, 2018, 46 : 444 - 444

← 1 2 3 4 5 →