TARGETING MARKETS FOR EXPORT OF MACEDONIAN WINES TO THE EU

The Republic of Macedonia has all the prerequisites for production of high quality wines and has great export potential, but Macedonian wines are almost unknown on the world wine market. Another problem is that most of the exported quantity is bulk wine, although in recent years the ratio between bulk and bottled wine started to change positively in terms of bottled wine. The wine market in the European Union is the most important export destination for Macedonian wines. Given the specificities of the wine market of individual member states, the aim of this paper is to select the countries in which the largest export of wine can be achieved. Macedonian wineries need to focus their export effort on the following markets: Germany, The Netherlands, Poland, Denmark and the Czech Republic. Methodology of desk research and market analysis is used for the conclusions. (c) 2018 EA. All rights reserved.