CUSTOMER IMPULSE PURCHASING BEHAVIOR

被引：266
|
作者：
KOLLAT, DT
WILLETT, RP
机构：
[1] OHIO STATE UNIV,COLUMBUS,OH
[2] INDIANA UNIV,GRAD SCH BUSINESS,INDIANAPOLIS,IN
来源：
JOURNAL OF MARKETING RESEARCH | 1967年 / 4卷 / 01期
关键词：
D O I：
10.2307/3150160
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：21 / 31
页数：11
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