User Regulations as a Marketing Tool in Libraries

被引：0

作者：

Georgy, Ursula ^{[1
]}

机构：

[1] Fachhochschule Koln, Fak Informations & Kommunikationswissens, Inst Informationswissenschaft, Claudiusstr 1, D-50678 Cologne, Germany

来源：

BIBLIOTHEK FORSCHUNG UND PRAXIS | 2011年 / 35卷 / 01期

关键词：

Library; marketing; user regulations; policy;

D O I：

10.1515/bfup.2011.013

中图分类号：

G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];

学科分类号：

1205 ; 120501 ;

摘要：

In library practice, nowadays user regulations are an essential and indispensable paper, because not only the conditions for use of the library are regulated, but in addition many details of general regulations and (legal) requirements of the library as well as regulations on fees and opening hours are defined. However, libraries consider user regulations usually not from the marketing point and are unconcerned about the effects on customers. In a communication strategy, however, all communication tools must be integrated.

引用

页码：100 / 108

页数：9

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