ETHICAL PROBLEMS OF ADVERTISING AGENCY EXECUTIVES

被引：55

|

作者：

HUNT, SD ^{[1
]}

CHONKO, LB ^{[1
]}

机构：

[1] BAYLOR UNIV,CTR PROFESS SELLING & SALES MANAGEMENT,WACO,TX 76798

来源：

JOURNAL OF ADVERTISING | 1987年 / 16卷 / 04期

关键词：

D O I：

10.1080/00913367.1987.10673091

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：16 / 24

页数：9

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