Challenges in managing cross-cultural virtual project teams

The biggest challenge workers in a virtual workplace will face is creating a boundary between work and home since the two spaces are now combined. Namely, completely understanding and being able to follow correct procedures and processes associated with a company can be challenging if workers are not physically subjected to the culture of the company on a daily basis. Overcoming these challenges is not only the job of the employee, but for managers as well. Managers in a virtual organisation need to be able to identify these challenges, and create programs in which their virtual workforce will feel like they are valued and part of a greater cause, said authors. The authors also pointed out that the training the culture and standards set by management in a virtual workforce will be reflected within their employees' motivation and productivity. The paper concludes that global project management can succeed through culturally-aware management, cross cultural communication and more network within and among companies.