MARKET-SEGMENTATION AND MARKETING MIXES

被引：1

|

作者：

BOWMAN, BF

MCCORMICK, FE

机构：

来源：

JOURNAL OF MARKETING | 1961年 / 25卷 / 03期

关键词：

D O I：

10.2307/1249528

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

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页码：25 / 29

页数：5

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