MANAGING BRAND EQUITY

被引：0
|
作者：
FARQUHAR, PH
机构：
来源：
JOURNAL OF ADVERTISING RESEARCH | 1990年 / 30卷 / 04期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
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页码：RC7 / RC12
页数：6
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