An approximation to city branding as an strategy for national and international insertion

被引：0
|
作者：
Calvento, Mariana [1 ]
Ochoteco, Maia [1 ]
机构：
[1] Univ Nacl Ctr Prov Buenos Aires, Tandil, Buenos Aires, Argentina
来源：
ECONOMIA SOCIEDAD Y TERRITORIO | 2009年 / 9卷 / 29期
关键词：
city branding strategy; local governments; regional brand; insertion and development strategies;
D O I：
暂无
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
In this work we analyse the feasibility of a regional brand and/or a city branding for the Argentine townships of Tandil, Olavarria and Azul (TOA). We analyse the assessment of the region's image in the largest media in Argentina. This work investigates the characteristics of one of the strategies carried out in Argentina as an alternative means of development for cities and regions.
引用
收藏
页码：59 / 87
页数：29
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