NATIONAL FRANCHISE: SUCCESS AND FAILURE FACTORS

被引：0
|
作者：
Ulloa Soto, Jose David [1 ]
机构：
[1] Univ Nacl Costa Rica, Econ Desarrollo Escuela Econ, Heredia, Costa Rica
来源：
REVISTA ECONOMIA Y SOCIEDAD | 2012年 / 17卷 / 42期
关键词：
franchises; national enterprises; success and failure factors;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper is aimed at identifying the critical factors that ease or hinder the implementation of the franchise model in Costa Rica by contrasting the criteria from the different participants in the franchise system. The most important variables that affect this transformation from local small business to franchise are summarized at the end of the study.
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页码：9 / 31
页数：23
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