ORGANISATIONAL SLACK AND NEW PRODUCT TIME TO MARKET PERFORMANCE

被引:7
|
作者
Stock, Gregory [1 ]
Greis, Noel [2 ]
Fischer, William [3 ]
机构
[1] Univ Colorado, Coll Business, 1420 Austin Bluffs Pkwy, Colorado Springs, CO 80907 USA
[2] Univ N Carolina, Ctr Logist & Digital Strategy, Frank Hawking Kenan Inst Private Enterprise, Kenan Flagler Business Sch, 300 Kenan Ctr Dr, Chapel Hill, NC 27599 USA
[3] IMD Switzerland, Ch Bellerive 23,POB 915, CH-1001 Lausanne, Switzerland
关键词
Organisational slack; time to market; new product development; modem industry; video game industry;
D O I
10.1142/S1363919618500342
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
Using archival data from two different industries, this paper examines the relationship between organisational slack and new product time to market performance. Prior research has shown that there is a relationship between slack and performance, but this prior research has primarily considered slack as it relates to financial performance or the innovativeness of a firm or its products. In this paper, using data from the computer modem and video game industries across more than 40 years, we test the hypotheses relating organisational slack time to market performance for new products. Cox regression analysis in general supports the hypothesised relationships, although there are some differences in the exact nature of the relationship across the two industries. We conclude by discussing the implications of these results for research and practice.
引用
收藏
页数:34
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