CONSUMER PERCEPTIONS OF PRODUCT WARRANTIES AND THEIR IMPLICATIONS FOR RETAIL STRATEGY

被引：6

作者：

WILKES, RE

WILCOX, JB

机构：

[1] VIRGINIA POLYTECH INST & STATE UNIV,BLACKSBURG,VA 24061

[2] TEXAS TECH UNIV,LUBBOCK,TX 79409

来源：

JOURNAL OF BUSINESS RESEARCH | 1976年 / 4卷 / 01期

关键词：

D O I：

10.1016/0148-2963(76)90005-9

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：35 / 43

页数：9

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