ENVIRONMENTAL DETERMINANTS OF DECISION-MAKING UNCERTAINTY IN MARKETING CHANNELS

被引：335
作者：
ACHROL, RS [1 ]
STERN, LW [1 ]
机构：
[1] NORTHWESTERN UNIV, MKT, EVANSTON, IL 60201 USA
来源：
JOURNAL OF MARKETING RESEARCH | 1988年 / 25卷 / 01期
关键词：
D O I：
10.2307/3172923
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：36 / 50
页数：15
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