TV ADVERTISING IS INJURIOUS TO YOUR

被引:0
|
作者
GOLDOFF, AC [1 ]
机构
[1] CITY UNIV NEW YORK,JOHN JAY COLL CRIMINAL JUST,NEW YORK,NY
关键词
D O I
暂无
中图分类号
D58 [社会生活与社会问题]; C913 [社会生活与社会问题];
学科分类号
摘要
引用
收藏
页码:26 / 31
页数:6
相关论文
共 50 条
  • [21] MEDIA BEHAVIOUR OF PRESCHOOL CHILDREN: TV AND TV ADVERTISING VIEWING
    Zumrova, Kristyna
    Gunina, Daria
    Novak, Michal
    CASOPIS ZA EKONOMIJU I TRZISNE KOMUNIKACIJE, 2020, 10 (02): : 530 - 541
  • [22] Optimization of Budget Allocation for TV Advertising
    Ichikawa, Kohei
    Yada, Katsutoshi
    Nakachi, Namiko
    Washio, Takashi
    KNOWLEDGE-BASED AND INTELLIGENT INFORMATION AND ENGINEERING SYSTEMS, PT II, PROCEEDINGS, 2009, 5712 : 270 - +
  • [23] Billboard advertising detection in sport TV
    Cai, GC
    Chen, LM
    Li, JC
    SEVENTH INTERNATIONAL SYMPOSIUM ON SIGNAL PROCESSING AND ITS APPLICATIONS, VOL 1, PROCEEDINGS, 2003, : 537 - 540
  • [24] The Impact of TV Advertising on Brand Credibility
    Kicova, Eva
    Bartosova, Viera
    Popp, Jozsef
    ADVANCES IN CROSS-SECTION DATA METHODS IN APPLIED ECONOMIC RESEARCH, ICOAE 2019, 2020, : 605 - 614
  • [25] The Effect of Content on Zapping in TV Advertising
    Becker, Maren
    Scholdra, Thomas P.
    Berkmann, Manuel
    Reinartz, Werner J.
    JOURNAL OF MARKETING, 2023, 87 (02) : 275 - 297
  • [26] Effects of TV advertising on keyword search
    Joo, Mingyu
    Wilbur, Kenneth C.
    Zhu, Yi
    INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2016, 33 (03) : 508 - 523
  • [27] As Heard on TV: Popular Music in Advertising
    Eschrich, Joey
    MUSIC SOUND AND THE MOVING IMAGE, 2011, 5 (01) : 89 - 93
  • [28] ADVERTISING COMMUNICATION - PRINT VS TV
    GRASS, RC
    WALLACE, WH
    JOURNAL OF ADVERTISING RESEARCH, 1974, 14 (05) : 19 - 23
  • [29] DRUG INFORMATION IN TV-ADVERTISING
    BORCHERT, G
    JOURNAL OF CONSUMER POLICY, 1989, 12 (03) : 371 - 380
  • [30] Several Thoughts on TV Advertising Music
    Lu, Hui
    PROCEEDINGS OF THE 2014 INTERNATIONAL CONFERENCE ON ECONOMIC MANAGEMENT AND SOCIAL SCIENCE, 2014, 13 : 64 - 67