MEMORY FOR SCRIPTS IN ADVERTISEMENTS

被引：0

|

作者：

PUTO, CP

机构：

来源：

ADVANCES IN CONSUMER RESEARCH | 1985年 / 12卷

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：404 / 409

页数：6

相关论文

共 50 条

[21] Searching for New Scripts: Gender Roles in Memory of Departure
Hand, Felicity
CRITIQUE-STUDIES IN CONTEMPORARY FICTION, 2015, 56 (02) : 223 - 240
[22] Attention, memory and preference for direct and indirect print advertisements
Simola, Jaana
Kuisma, Jarmo
Kaakinen, Johanna K.
JOURNAL OF BUSINESS RESEARCH, 2020, 111 : 249 - 261
[23] THE EFFECT OF MAGAZINE PAGE SIZE ON IMMEDIATE MEMORY FOR ADVERTISEMENTS
Webster, Edward C.
Bird, T. C.
CANADIAN JOURNAL OF PSYCHOLOGY, 1950, 4 (03): : 115 - 121
[24] RECALL, RECOGNITION AND THE MEASUREMENT OF MEMORY FOR PRINT ADVERTISEMENTS - A REASSESSMENT
FINN, A
MARKETING SCIENCE, 1992, 11 (01) : 95 - 100
[25] Priming effects in explicit and implicit memory for textual advertisements
Finlay, K
Marmurek, HHC
Morton, R
APPLIED PSYCHOLOGY-AN INTERNATIONAL REVIEW-PSYCHOLOGIE APPLIQUEE-REVUE INTERNATIONALE, 2005, 54 (04): : 442 - 455
[26] Source memory for advertisements: The role of advertising message credibility
Bell, Raoul
Mieth, Laura
Buchner, Axel
MEMORY & COGNITION, 2021, 49 (01) : 32 - 45
[27] Eye fixations on advertisements and memory for brands: A model and findings
Wedel, M
Pieters, R
MARKETING SCIENCE, 2000, 19 (04) : 297 - 312
[28] Source memory for advertisements: The role of advertising message credibility
Raoul Bell
Laura Mieth
Axel Buchner
Memory & Cognition, 2021, 49 : 32 - 45
[29] Age differences in memory for radio advertisements: the role of mnemonics
Smith, MC
Phillips, MR
JOURNAL OF BUSINESS RESEARCH, 2001, 53 (02) : 103 - 109
[30] Preference for advertisements, logos, and names: Effects of implicit memory
Perfect, TJ
Heatherley, S
PSYCHOLOGICAL REPORTS, 1997, 80 (03) : 803 - 808

← 1 2 3 4 5 →