Behavioral and psychological consequences of corporate social responsibility: need of the time

Purpose - Although the concept of corporate social responsibility (CSR) has become an inspiring catch all in the eyes of researchers and practitioners, little from its psychological and behavioural consequences has been focused. This study aims to examine the relationship between CSR and organizational citizenship behaviour and the underlying mechanism between this relation using organizational identification and organizational commitment as mediating variables. Design/methodology/approach - A questionnaire-based survey was given to 486 Malaysian employees of the hotel industry. Findings - First, instruments were checked regarding its unidimensionality by applying confirmatory factor analysis (CFA), and then, structural equation modelling (SEM) was applied to test the model. SEM confirms that organizational commitment (OC) mediate the relationship between CSR and organizational citizenship behaviour (OCB), while organizational identification (OI) mediate the relationship between CSR and OC. Research limitations/implications - The study selected sample from Malaysia hotel industry, the results might be different if samples are taken from a geographically different area. Practical implications - The study has theoretical and practical implications for hotel managers to enhance employees' identification, commitment and extra-role behaviour. Originality/value - The study revealed underlying mechanism between CSR and OCB by incorporating OC and OI as mediating variables.