PRACTICING ADVERTISING RESEARCHERS AND THEIR VIEWS OF ACADEMIC RESEARCHERS

被引：3
|
作者：
KELLY, JS
机构：
来源：
JOURNAL OF BUSINESS RESEARCH | 1987年 / 15卷 / 03期
关键词：
D O I：
10.1016/0148-2963(87)90028-2
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：257 / 268
页数：12
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