INFORMATIONAL AND NORMATIVE SOCIAL INFLUENCE IN BUYER BEHAVIOR

被引：611
|
作者：
BURNKRANT, RE
COUSINEAU, A
机构：
[1] UNIV CALIF,SCH BUSINESS ADM,BERKELEY,CA 94720
[2] SHERBROOKE UNIV,FAC ADM,SHERBROOKE,QUEBEC,CANADA
来源：
JOURNAL OF CONSUMER RESEARCH | 1975年 / 2卷 / 03期
关键词：
D O I：
10.1086/208633
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：206 / 215
页数：10
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