ATTITUDES AND BELIEFS OF RESIDENTIAL ELECTRICITY CONSUMPTION: CASE APPLIED TO THE METROPOLITAN AREA OF MONTERREY

The main purpose of this work is analyse the impact of certain proactive attitudes and knowledge that people have about the consumption of electricity in homes. For this, a survey was applied to 1100 households in the metropolitan area of Monterrey, Nuevo Leon, Mexico. We used a regression model to explore some relations within the sample selected. The results show that income levels are important to determine the habits of use, for that reason, a higher income level implies a greater willingness to consume electricity at home. Also, it is found that the price of energy service, is a variable that helps to ration electricity use, like some attitudes and beliefs.