MARKETING STRATEGIES AND THE BUSINESS-CYCLE

被引：0

|

作者：

ALLAWAY, AW ^{[1
]}

BLACK, WC ^{[1
]}

MASON, JB ^{[1
]}

机构：

[1] LOUISIANA STATE UNIV, BATON ROUGE, LA 70803 USA

来源：

JOURNAL OF GENERAL MANAGEMENT | 1988年 / 13卷 / 03期

关键词：

D O I：

10.1177/030630708801300304

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

收藏

页码：52 / 67

页数：16

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