An Exploration of Rapid Serial Visual Presentation for Automotive Applications

Rapid Serial Visual Presentation (RSVP) refers to a method of displaying information in serial fashion on a display mounted at a fixed focal position relative to the viewer. RSVP is used in cognitive and perceptual psychology research and shows some promise in applications that involve reading text on displays. This preliminary research examines the potential for RSVP as a means of presenting driver information in automotive use cases. We investigated how RSVP influenced subjective impressions, participant recall of information, and the impact of its use while performing a simulated driving task. We describe the results of two studies and discuss future directions for research.