ANTECEDENTS OF CHILDRENS COMPREHENSION OF TELEVISION ADVERTISING

被引：8

作者：

FABER, RJ

PERLOFF, RM

HAWKINS, RP

机构：

[1] CLEVELAND STATE UNIV,DEPT COMMUN,CLEVELAND,OH 44115

[2] UNIV WISCONSIN,SCH JOURNALISM & MASS COMMUN,MADISON,WI 53706

来源：

JOURNAL OF BROADCASTING | 1982年 / 26卷 / 02期

关键词：

D O I：

10.1080/08838158209364026

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

引用

页码：575 / 584

页数：10

共 50 条

[21] EFFECTS OF COGNITIVE DEVELOPMENT ON CHILDRENS RESPONSES TO TELEVISION ADVERTISING
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