EFFECTS OF WORD-OF-MOUTH AND PRODUCT-ATTRIBUTE INFORMATION ON PERSUASION - AN ACCESSIBILITY-DIAGNOSTICITY PERSPECTIVE

被引：1184

作者：

HERR, PM ^{[1
]}

KARDES, FR ^{[1
]}

KIM, J ^{[1
]}

机构：

[1] UNIV CINCINNATI,COLL BUSINESS ADM,CINCINNATI,OH 45221

来源：

JOURNAL OF CONSUMER RESEARCH | 1991年 / 17卷 / 04期

关键词：

D O I：

10.1086/208570

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：454 / 462

页数：9

共 27 条

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