JOURNALISM EDUCATION IN BRITAIN Who are the students and what do they want?

The number of undergraduate journalism students in Britain has risen fivefold since 1994/95 as journalism education undergoes the rapid expansion previously seen in other countries. This study analyses this expansion in Britain, demonstrating that it has led to a growing proportion of journalism graduates in newsrooms, despite residual, industry concern that journalism is not the best first degree subject for would-be journalists. The study examines findings from a survey of British journalism undergraduates concerning what motivated them to become journalists. Its first phase was conducted when, or soon after, 661 students arrived at 10 British universities. Students were also asked about ambitions regarding specialisms in journalism. A similar questionnaire was administered to a "completion'' sample of 234 students shortly before these university programmes ended. This asked why some had by then rejected journalism as a career. Findings are contextualised with international studies of journalism students.