DOES IO ECONOMICS REALLY MAKE THE CASE FOR INVESTMENTS IN IT - A REJOINDER

The preceding critique [1] of the paper ''The Information Problems in Organizations: A Research Model for the Value of Information and Information Systems'' [3], reaches general conclusions with respect to the original paper and the applicability of economics to MIS research. These conclusions ate based on arguments developed at a different level of analysis than that used in the original paper, and without considering the goals and intent of the original paper. The differences between the critique and the original paper are highlighted.