The willingness to pay for a German win of the 2014 FIFA World Cup in Brazil

被引：2

作者：

Bakkenbuell, Linn-Brit ^{[1
]}

Dilger, Alexander ^{[1
]}

机构：

[1] Univ Munster, Inst Org Econ, Scharnhorststr 100, D-48151 Munster, Germany

来源：

MANAGING SPORT AND LEISURE | 2018年 / 23卷 / 03期

关键词：

Contingent valuation method (CVM); happiness; public good; sporting success; willingness to pay (WTP);

D O I：

10.1080/23750472.2018.1527714

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

This study examines the value of sporting success of the 2014 Football World Cup in Brazil by using a method that allows measuring non-market goods, the contingent valuation method (CVM). Besides the value of sporting success in form of the willingness to pay (WTP), this study determines what influences the WTP for different rounds in the tournament. According to a survey in Germany, the WTP increased with the success of the German national football team and respondents were willing to pay (sic)23.00 on average if Germany became the World Champion 2014. An extrapolation of the WTP of the respondents finds that the German population at large were willing to pay (sic)1696 billion for becoming World Champion 2014. Tobit regressions show that expectations, intangible and socio-economic factors were significant determinants of the individual WTP.

引用

页码：174 / 188

页数：15

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