The segmentation of the market as a sales strategy in Spain: the case of the Publico newspaper

In 2007 a new newspaper with national scope was born in Spain. They define themselves as a media thought for a cultural segment of young and left-wing public. Publico is endorsed by a managerial international group and obeys a political specific current: a species of social democracy placed more to the left side than the official one, installed completely in the bosom of the market system, represented in Spain for the daily El Pais, property of PRISA. This article try to demonstrate -by the utilization of the newspaper Publico as an example - that the segmentation of the market is a strategy to sale and the plurality of the information is a lie when there are managerial proprietary groups of the most influential mass media.