ENHANCING ROLE OF MARKETING-RESEARCH IN PUBLIC-POLICY DECISION-MAKING

被引：11

|

作者：

DYER, RF

SHIMP, TA

机构：

[1] GEORGE WASHINGTON UNIV,SCH GOVT & BUSINESS ADM,WASHINGTON,DC 20007

[2] KENT STATE UNIV,COLL BUSINESS ADM,KENT,OH 44242

来源：

JOURNAL OF MARKETING | 1977年 / 41卷 / 01期

关键词：

D O I：

10.2307/1250492

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：63 / 67

页数：5

相关论文

共 50 条

[11] CHANGES IN PUBLIC-POLICY DECISION-MAKING PROCESSES - CASE OF THE YUGOSLAV COMMUNE
SEROKA, JH
EAST EUROPEAN QUARTERLY, 1978, 12 (04): : 443 - 459
[12] COPING WITH COMPLEXITY - AN EXPERIMENTAL-STUDY OF PUBLIC-POLICY DECISION-MAKING
WEISS, JA
JOURNAL OF POLICY ANALYSIS AND MANAGEMENT, 1982, 2 (01) : 66 - 87
[13] THE APPLICATION OF DECISION-MAKING PROCESSES IN EXTENSION WORK - IN PUBLIC-POLICY - DISCUSSION
ACKERMAN, J
JOURNAL OF FARM ECONOMICS, 1962, 44 (05): : 1494 - 1496
[14] MARKETING-RESEARCH - INFORMATION-SYSTEMS AND DECISION-MAKING - SCHONER,B AND UHL,KP
HOUSTON, MJ
JOURNAL OF MARKETING, 1976, 40 (02) : 122 - 122
[15] PERSONAL VALUES IN PUBLIC-POLICY - CONVERSATIONS ON GOVERNMENT DECISION-MAKING - HAUGHEY,JC
WEST, CC
THEOLOGICAL STUDIES, 1979, 40 (04) : 773 - 775
[16] THE THEORY OF RATIONAL CHOICE, ITS SHORTCOMINGS, AND THE IMPLICATIONS FOR PUBLIC-POLICY DECISION-MAKING
ULEN, TS
KNOWLEDGE-CREATION DIFFUSION UTILIZATION, 1990, 12 (02): : 170 - 198
[17] MARKETING AND PUBLIC-POLICY
RAO, SL
ECONOMIC AND POLITICAL WEEKLY, 1988, 23 (09) : M17 - M21
[18] MAKING MARKETING-RESEARCH ACCOUNTABLE
GANDZ, J
WHIPPLE, TW
JOURNAL OF MARKETING RESEARCH, 1977, 14 (02) : 202 - 208
[19] ROLE OF MARKETING-RESEARCH IN CHEMICAL MARKETING
PORTER, MR
CHEMISTRY & INDUSTRY, 1974, (11) : 430 - 432
[20] PERSONAL VALUES IN PUBLIC-POLICY - ESSAYS AND CONVERSATIONS IN GOVERNMENT DECISION-MAKING - HAUGHEY,J
STEEMAN, TM
HORIZONS, 1980, 7 (02) : 375 - 376

← 1 2 3 4 5 →