THE DETERMINATION OF ADVERTISING BUDGETS FOR BRANDS

被引：0

|

作者：

SCHAFFIR, KH

ORR, EW

机构：

来源：

JOURNAL OF ADVERTISING RESEARCH | 1963年 / 3卷 / 01期

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中图分类号：

F [经济];

学科分类号：

02 ;

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页码：7 / 12

页数：6

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