THE DETERMINATION OF ADVERTISING BUDGETS FOR BRANDS

被引：0
|
作者：
SCHAFFIR, KH
ORR, EW
机构：
来源：
JOURNAL OF ADVERTISING RESEARCH | 1963年 / 3卷 / 01期
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中图分类号：
F [经济];
学科分类号：
02 ;
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页码：7 / 12
页数：6
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