THE ECONOMICS OF SPORT SPONSORSHIP

被引：0
|
作者：
GRATTON, C [1 ]
TAYLOR, P [1 ]
机构：
[1] N STAFFORDSHIRE POLYTECH,ECON,STOKE ON TRENT,STAFFS,ENGLAND
来源：
NATIONAL WESTMINSTER BANK QUARTERLY REVIEW | 1985年 / AUG期
关键词：
D O I：
暂无
中图分类号：
F8 [财政、金融];
学科分类号：
0202 ;
摘要：
引用
收藏
页码：53 / 68
页数：16
相关论文
共 50 条
  • [21] INVESTIGATING SPORT CELEBRITY ENDORSEMENT AND SPORT EVENT SPONSORSHIP AS PROMOTIONAL CUES
    Van Heerden, Neels
    Kuiper, Angelique
    Saar, Honorata M.
    SOUTH AFRICAN JOURNAL FOR RESEARCH IN SPORT PHYSICAL EDUCATION AND RECREATION, 2008, 30 (02) : 147 - 165
  • [22] Young consumers' exposure to alcohol sponsorship in sport
    Kelly, Sarah
    Ireland, Michael
    Alpert, Frank
    Mangan, John
    INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP, 2015, 16 (02): : 83 - 102
  • [23] Sponsorship and advertising in sport: a study of consumers' attitude
    Cheong, Cherie
    Pyun, Do Young
    Leng, Ho Keat
    EUROPEAN SPORT MANAGEMENT QUARTERLY, 2019, 19 (03) : 287 - 311
  • [24] A research agenda at the intersection of sport sponsorship and service
    Cornwell, T. Bettina
    Frank, Abby
    Miller-Moudgil, Rachel
    JOURNAL OF SERVICE MANAGEMENT, 2024, 35 (01) : 108 - 126
  • [25] Applicability of belief measures for advertising to sponsorship in sport
    Pyun, Do Young
    Cho, Heetae
    Leng, Ho Keat
    INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP, 2020, 21 (02): : 351 - 369
  • [26] Sponsorship antecedents and outcomes in participant sport settings
    Eddy, Terry
    Cork, Benjamin Colin
    INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP, 2019, 20 (01): : 26 - 42
  • [27] Impact of Sport Sponsorship on Small Businesses in China
    Shu Jing
    ENTERPRISE GROWS IN SUSTAINING EFFICIENCY AND EFFECTIVENESS: 2010 INTERNATIONAL CONFERENCE ON THE DEVELOPMENT OF SMALL AND MEDIUM-SIZED ENTERPRISES, 2010, : 290 - 294
  • [28] Unhealthy sponsorship in sport: a case study of the AFL
    Sartori, Ainslie
    Stoneham, Melissa
    Edmunds, Melinda
    AUSTRALIAN AND NEW ZEALAND JOURNAL OF PUBLIC HEALTH, 2018, 42 (05) : 474 - 479
  • [29] STRUCTURAL ELEMENTS AND DEFINITION OF A SPONSORSHIP CONTRACT IN SPORT
    Jagodic, Tone
    Jakob, Bednarik
    KINESIOLOGIA SLOVENICA, 2016, 22 (01): : 5 - 15
  • [30] Image and investment: Sponsorship and women's sport
    Shaw, S
    JOURNAL OF SPORT MANAGEMENT, 2001, 15 (03) : 219 - 246
12345