COMPARATIVE ADVERTISING IN HORIZONTAL BUSINESS PUBLICATIONS

被引：10

|

作者：

SWAYNE, LE

STEVENSON, TH

机构：

来源：

INDUSTRIAL MARKETING MANAGEMENT | 1987年 / 16卷 / 01期

关键词：

D O I：

10.1016/0019-8501(87)90010-1

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：71 / 76

页数：6

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