COMPARATIVE ADVERTISING IN HORIZONTAL BUSINESS PUBLICATIONS

被引：10
|
作者：
SWAYNE, LE
STEVENSON, TH
机构：
来源：
INDUSTRIAL MARKETING MANAGEMENT | 1987年 / 16卷 / 01期
关键词：
D O I：
10.1016/0019-8501(87)90010-1
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：71 / 76
页数：6
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