THE INTERNATIONALIZATION OF BRAZILIAN DESIGN FIRMS: WHAT DO WE KNOW?

被引：0
|
作者：
Senra, Melissa [1 ]
Cavalcanti da Rocha, Angela Maria [2 ,3 ]
机构：
[1] Pontif Catholic Univ Rio Janeiro PUC RJ, Business, Rio De Janeiro, Brazil
[2] Univ Navarra, IESE Business Sch, Business, Pamplona, Spain
[3] Pontif Catholic Univ Rio Janeiro PUC RJ, Rio De Janeiro, Brazil
来源：
INTERNATIONAL JOURNAL OF INNOVATION | 2014年 / 2卷 / 02期
关键词：
Design; Internationalization process; Brazilian Brand Design Firms; Firms;
D O I：
10.5585/iji.v2i2.25
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study investigates the internationalization process of Brazilian brand design firms. The following research question inspired the study: What are the characteristics of the internationalization of these firms? The study, of a technical nature, is based on secondary sources, complemented by personal interviews with specialists. The results show that the design sector in Brazil is still very fragmented, and that internationalization of design firms is incipient.
引用
收藏
页码：110 / 117
页数：8
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