Perceived service innovativeness, consumer trait innovativeness and patronage intention

被引：23
|
作者：
Zolfagharian, Mohammad Ali [1 ]
Paswan, Audhesh [2 ]
机构：
[1] Univ Texas Pan Amer, 1201 W Univ Dr,BUSA 222A, Edinburg, TX 78541 USA
[2] Univ North Texas, Dept Mkt & Logist, Denton, TX 76203 USA
来源：
JOURNAL OF RETAILING AND CONSUMER SERVICES | 2009年 / 16卷 / 02期
关键词：
Service innovativeness; Consumer innovativeness; Patronage; Empirical;
D O I：
10.1016/j.jretconser.2008.11.007
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper examines consumer perception of service innovativeness (CPSI) and its effect on patronage intention. The empirical study is contextualized in two considerably different service industries. Using survey data, the empirical analysis suggests: (a) CPSI is associated with patronage intention; (b) different CPSI dimensions emerge as significant in different service industries; and (c) consumer trait innovativeness modifies the effect of CPSI on patronage intention. The implications of findings and directions for further research are discussed. Published by Elsevier Ltd.
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页码：155 / 162
页数：8
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