EFFECTIVE REACH AND FREQUENCY - DOES IT REALLY MAKE SENSE

被引：0
|
作者：
CANNON, HM
RIORDAN, EA
机构：
来源：
JOURNAL OF ADVERTISING RESEARCH | 1994年 / 34卷 / 02期
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F [经济];
学科分类号：
02 ;
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页码：19 / 28
页数：10
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