EFFECTIVE REACH AND FREQUENCY - DOES IT REALLY MAKE SENSE

被引：0
|
作者：
CANNON, HM
RIORDAN, EA
机构：
来源：
JOURNAL OF ADVERTISING RESEARCH | 1994年 / 34卷 / 02期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：19 / 28
页数：10
相关论文
共 50 条
  • [1] Does "PRISm Grade" Really Make Sense?
    Tang, Xingyao
    Huang, Ke
    Yang, Ting
    Wang, Chen
    AMERICAN JOURNAL OF RESPIRATORY AND CRITICAL CARE MEDICINE, 2024, 210 (12) : 1494 - 1494
  • [2] Timing the stock market: Does it really make no sense?
    Dichtl, Hubert
    Drobetz, Wolfgang
    Kryzanowski, Lawrence
    JOURNAL OF BEHAVIORAL AND EXPERIMENTAL FINANCE, 2016, 10 : 88 - 104
  • [3] DANCING REALLY DOES MAKE SENSE + LINKE,SUSANNE - INTERVIEW
    KIRCHNER, B
    LINKE, S
    BALLETT INTERNATIONAL, 1983, 6 (12): : 22 - &
  • [4] Does a hybrid approach to multivessel revascularisation really make sense?
    Taggart, David P.
    EUROINTERVENTION, 2013, 8 (11) : 1231 - 1233
  • [5] Management of Rectal Cancer - does everything really make sense?
    Kreis, M.
    Schmidberger, H.
    ONKOLOGE, 2020, 26 (12): : 1080 - 1082
  • [6] Cytoreductive radical prostatectomy in metastatic prostate cancer: Does it really make sense?
    Romain Mathieu
    Stephan M. Korn
    Karim Bensalah
    Gero Kramer
    Shahrokh F. Shariat
    World Journal of Urology, 2017, 35 : 567 - 577
  • [7] Cytoreductive radical prostatectomy in metastatic prostate cancer: Does it really make sense?
    Mathieu, Romain
    Korn, Stephan M.
    Bensalah, Karim
    Kramer, Gero
    Shariat, Shahrokh F.
    WORLD JOURNAL OF UROLOGY, 2017, 35 (04) : 567 - 577
  • [8] Does Make Science Make Sense?
    Bahat, Michal Raz
    Eckstien, Oren
    PROCEEDINGS OF 6TH FABLEARN EUROPE / MAKEED CONFERENCE 2022, 2022,
  • [9] Does open access really make sense? A closer look at chemistry, economics, and mathematics
    Navin, John C.
    Starratt, Jay
    COLLEGE & RESEARCH LIBRARIES, 2007, 68 (04): : 323 - 327
  • [10] Does 3D Really Make Sense for Visual Cluster Analysis? Yes!
    Wang, Bing
    Mueller, Klaus
    2014 IEEE VIS INTERNATIONAL WORKSHOP ON 3DVIS (3DVIS), 2014, : 37 - 44
12345