MARKET-SEGMENTATION AND POSITIONING IN SPECIALIZED INDUSTRIAL-MARKETS

被引：63

|

作者：

DOYLE, P

SAUNDERS, J

机构：

来源：

JOURNAL OF MARKETING | 1985年 / 49卷 / 02期

关键词：

D O I：

10.2307/1251562

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

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页码：24 / 32

页数：9

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