INTRAINDUSTRY MARKETING STRATEGY EFFECTS ON THE ANALYSIS OF FIRM PERFORMANCE

被引：4
|
作者：
FRAZIER, GL [1 ]
HOWELL, RD [1 ]
机构：
[1] TEXAS TECH UNIV, LUBBOCK, TX 79409 USA
来源：
JOURNAL OF BUSINESS RESEARCH | 1982年 / 10卷 / 04期
关键词：
D O I：
10.1016/0148-2963(82)90003-0
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：431 / 443
页数：13
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