SYSTEM VIEW ON ANALYSIS OF FIRM PERFORMANCE EFFECTS OF GREEN MARKETING PRACTICES

被引：0
|
作者：
Ural, Tulin [1 ]
机构：
[1] Mustafa Kemal Univ, Dept Mkt, Fac Econ & Adm Sci, Antakya, Hatay, Turkey
来源：
ACTUAL PROBLEMS OF ECONOMICS | 2012年 / 138期
关键词：
green marketing practices; environmental marketing systems model; firm performance; Turkish firms; SUSTAINABILITY; ELECTRONICS; MANAGEMENT; ADVANTAGE;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Greening the firm is raising concern for marketing managers. This study aims to examine the impact of the extent of green marketing practices on firm performance based on the environmental marketing systems model. The main research finding is that the extent of green marketing practices implemented by large Turkish firms relates positively with the green performance, competitive advantage and financial performance.
引用
收藏
页码：506 / 516
页数：11
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