A Strategic Approach to Metrics for User Experience Designers

被引：0
|
作者：
Turner, Carl W. [1 ]
机构：
[1] Railinc Corp, 7001 Weston Pkwy, Cary, NC 27513 USA
来源：
JOURNAL OF USABILITY STUDIES | 2011年 / 6卷 / 02期
关键词：
Usability metrics; ROI; business metrics; Balanced Scorecard; Net Present Value; strategy; design thinking;
D O I：
暂无
中图分类号：
TP3 [计算技术、计算机技术];
学科分类号：
0812 ;
摘要：
User experience (UX) designers asked to justify return-on-investment (ROI) for UX activities often rely on published ROI studies and UX metrics that do not address decision makers' concerns. With a little knowledge of business strategy and metrics and an understanding of their own value to an organization, UX practitioners can (a) identify the financial and non-financial metrics and goals that drive change in their organizations, (b) draw a clear picture for decision makers of the connection between their value and the company's goals, and (c) demonstrate a positive return on investment in UX activities.
引用
收藏
页码：52 / 59
页数：8
相关论文
共 50 条
  • [21] TOWARD A MODEL OF PRODUCT-USER INTERACTION: A NEW DATA MODELLING APPROACH FOR DESIGNERS
    Mieczakowski, A.
    Langdon, P.
    Bracewell, R.
    Clarkson, P. J.
    11TH INTERNATIONAL DESIGN CONFERENCE (DESIGN 2010), VOL 1-3, 2010, : 875 - 884
  • [22] Evaluating an open learner model visualisation prototype tool with User eXperience metrics
    Law, Check-Yee
    Grundy, John
    Cain, Andrew
    von Baggo, Karola
    Vasa, Rajesh
    2018 25TH AUSTRALASIAN SOFTWARE ENGINEERING CONFERENCE (ASWEC), 2018, : 51 - 60
  • [23] An approach to evaluating the user experience of serious games
    Moizer, Jonathan
    Lean, Jonathan
    Dell'Aquila, Elena
    Walsh, Paul
    Keary, Alphonsus
    O'Byrne, Deirdre
    Di Ferdinando, Andrea
    Miglino, Orazio
    Friedrich, Ralf
    Asperges, Roberta
    Sica, Luigia Simona
    COMPUTERS & EDUCATION, 2019, 136 : 141 - 151
  • [24] A Philosophical Approach about User Experience Methodology
    Beccari, Marcos N.
    Oliveira, Tiago L.
    DESIGN, USER EXPERIENCE, AND USABILITY: THEORY, METHODS, TOOLS AND PRACTICE, PT 1, 2011, 6769 : 13 - 22
  • [25] Development of a User Experience Enhanced Teleoperation Approach
    Chen, Junshen
    Glover, Marc
    Li, Chunxu
    Yang, Chenguang
    IEEE ICARM 2016 - 2016 INTERNATIONAL CONFERENCE ON ADVANCED ROBOTICS AND MECHATRONICS (ICARM), 2016, : 171 - 177
  • [26] An Empirical Study of How Service Designers Use Metrics
    Chehade, Estefania Ciliotta
    Liu, Houjiang
    Albert, William
    Kim, Miso
    SHE JI-THE JOURNAL OF DESIGN ECONOMICS AND INNOVATION, 2023, 9 (03) : 402 - 427
  • [27] UX Fundamentals for Non-UX Professionals: User Experience Principles for Managers, Writers, Designers, and Developers
    Alexander, Delainey A.
    IEEE TRANSACTIONS ON PROFESSIONAL COMMUNICATION, 2020, 63 (02) : 203 - 204
  • [28] The inclusion of methodologies user experience in the consulting industry: an approach to the experience of Capgemini
    Gallego Gomez, Cristina
    Puchades Ruiz, Consuelo
    PROCEEDINGS OF THE XVII INTERNATIONAL CONFERENCE ON HUMAN COMPUTER INTERACTION INTERACCION 2016, 2016,
  • [29] Metrics for strategic alliance control
    Callahan, J
    MacKenzie, S
    R & D MANAGEMENT, 1999, 29 (04) : 365 - 377
  • [30] "It's like the Wild West": User Experience (UX) Designers on Ethics and Privacy in Aotearoa New Zealand
    Beattie, Alex
    Lacey, Cherie
    Caudwell, Catherine
    DESIGN AND CULTURE, 2024, 16 (01) : 63 - 82
12345