A Strategic Approach to Metrics for User Experience Designers

被引：0

作者：

Turner, Carl W. ^{[1
]}

机构：

[1] Railinc Corp, 7001 Weston Pkwy, Cary, NC 27513 USA

来源：

JOURNAL OF USABILITY STUDIES | 2011年 / 6卷 / 02期

关键词：

Usability metrics; ROI; business metrics; Balanced Scorecard; Net Present Value; strategy; design thinking;

D O I：

暂无

中图分类号：

TP3 [计算技术、计算机技术];

学科分类号：

0812 ;

摘要：

User experience (UX) designers asked to justify return-on-investment (ROI) for UX activities often rely on published ROI studies and UX metrics that do not address decision makers' concerns. With a little knowledge of business strategy and metrics and an understanding of their own value to an organization, UX practitioners can (a) identify the financial and non-financial metrics and goals that drive change in their organizations, (b) draw a clear picture for decision makers of the connection between their value and the company's goals, and (c) demonstrate a positive return on investment in UX activities.

引用

页码：52 / 59

页数：8

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