A COMPARATIVE HISTORY OF ADVERTISING SELF-REGULATION IN THE UK AND THE UNITED-STATES

被引：1

|

作者：

MIRACLE, GE ^{[1
]}

NEVETT, T ^{[1
]}

机构：

[1] CENT MICHIGAN UNIV, MT PLEASANT, MI 48859 USA

来源：

EUROPEAN JOURNAL OF MARKETING | 1988年 / 22卷 / 04期

关键词：

D O I：

10.1108/EUM0000000005278

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：7 / 23

页数：17

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