SEGMENTING INDUSTRIAL-MARKETS BY BUYER SOPHISTICATION

被引：17

|

作者：

BARNES, JG

MCTAVISH, R

机构：

来源：

EUROPEAN JOURNAL OF MARKETING | 1983年 / 17卷 / 06期

关键词：

D O I：

10.1108/EUM0000000004820

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：16 / 33

页数：18

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