SOCIALLY RESPONSIBLE INVESTMENT

This study analyzes the importance of Socially Responsible Investment in capturing funds to investors, as well as the comparison of the SRI with the called common investment which aims to the better profitability using goods governance practices. The overall objective is to demonstrate socially responsible investments in obtaining financial returns tied to good corporate governance practices. A qualitative research was carried out with the exploratory and descriptive objectives the procedure used was documentary and the population surveyed were the banks Bradesco, Itau, Santander and Banco do Brasil. The result obtained with the comparison of the SRI in relation to the common investments are concluded that a great oscillation in the profitability of the portfolio caused not by the risk of the portfolio but by the instability of the country in the analyzed period. It is verified that the Socially Responsible Investments of the Brazilian banks faced an instability of profitability, the banks encourage their application in this type of investment, because in the long term the obtained return is satisfactory tied to a better level of governance even in the face of financial and economic instabilities faced by the country.