A procedure to implement Knowledge Management in the goods retail sector

This research was conducted at the Villa Clara Branch of ARTex, a retail business, with the purpose of designing a knowledge management method to increase efficiency. An exhaustive literature review focused on knowledge management and the concepts derived from this was performed; a significant quantity of surveys to experts, specialized customers and employees of the entity were applied, and techniques such as interviews and observations were used. The research is useful for ARTex Branch of Villa Clara as it focuses on key processes: supply management, point of sale design and customer service.