A Fuzzy AHP Approach for Evaluating Customer Value of B2C Companies

被引：6
|
作者：
Chen, Shouming [1 ]
Jian, Tao [2 ]
Yang, Hui [2 ]
机构：
[1] Tongji Univ, Sch Econ & Management, Dept Business Adm, Shanghai, Peoples R China
[2] Tongji Univ, Sch Econ & Management, Business Management, Shanghai, Peoples R China
来源：
JOURNAL OF COMPUTERS | 2011年 / 6卷 / 02期
基金：
中国国家自然科学基金;
关键词：
FAHP; electronic commerce; MCDM; B2C company; customer value;
D O I：
10.4304/jcp.6.2.224-231
中图分类号：
TP39 [计算机的应用];
学科分类号：
081203 ; 0835 ;
摘要：
With the development of electronic information technique, electronic ecommerce grows rapidly, including B2C electronic commerce company. The evaluation of customer value in B2C electronic commerce company is a multiple-criteria decision making (MCDM) problem with many quantitative and qualitative attributes. This paper proposes fuzzy analytical hierarchy process (FAHP) approach to evaluate customer value in B2C electronic commerce company. In addition, a case study is presented to demonstrate how the approach can help in solving such problems in practice.
引用
收藏
页码：224 / 231
页数：8
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